Disseminated Animation is a group effort of the year to put an event together for our animation work. This involves considering working together to one goal, considering our potential audience, and running the event itself. This year's 10x10 is part of this course.
One of our first decisions we need to make is what the exhibition is going to be of- whether we have projected films, or focus on something like storyboards instead. It could be a mix of finished and development work. We've been encouraged to go to any exhibitions around to get some idea of what could make an effective one, the exhibitions that Ii've been to that involved both film and physical items were the Harryhausen exhibition that's on til April, the Jim Henson exhibition in the Museum of Moving Image in New York, and the BFI Dark Crystal exhibition.
If we were to make an exhibition similar in format to these exhibitions we would have a mix of physical elements like puppets, models and sketchbooks, as well as objects that inspired us, and films projected or on screen. Whilst looking through the photos above I realised how important lighting is to a lot of the elements, which is something I would have breezed past otherwise. The BFI exhibition also had a screening before going into the exhibition itself, so it could be an idea to consider whether we have projections up during the exhibition, or perhaps have a screening of all our films first followed by the exhibition with our storyboards, puppets, concept drawings and frames. It's also notable that to enhance the world of the puppets in the BFI they surrounded them with set pieces, which could be fun to explore throughout all our work on display.
We could, however, do a different sort of exhibition, Jared pointed out that you could use empty shop windows along a street like Prince's Street and have a sort of public exhibition, which sounds like it would be really fun. It would just be really cool to walk down a street and see people looking into a window with your artwork in there. This could also be easier in the way of getting lots of people to see it without having to think about timed slots to deal with Covid.
I think I'm most interested in being involved with the promotional side of the exhibition, putting posters together and finding places to stick them up. I've also seen the student-run vine G*nder Shit use stickers with their logo on but with a QR code in the middle plastered about the Meadows a lot, and that seems like a really cool way for us to spread word about our work. This would also mean needing a website to talk about us as a group and give details of the exhibition itself. There'll need to be some graphic design involved in logo making and the design of the website that fits with all of us too which I wouldn't mind being a part of as well as I've done some graphic design before.
Examples of previous graphic design work
There will also need to be some fundraising for the exhibition, we've been told that bake sales always do the best, but I think people sounded interesting in putting together a group zine too, which could be really fun. This could be a fun item to potentially sell at the exhibition itself if possible too.
I'm looking forward to seeing where this part of the course leads, things will be more clear after more tutorials and hopefully some meetings in person too.
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